No legal opinions
We build to EU distance-selling and consumer law, but we are not lawyers. A contested case needs one.
E-Commerce · Online retail · Operations · Cyprus
Services
Four operational areas, weighted towards what happens after the order button. Below is what each covers and how a shop gets built.
01 — What we do
Four operational areas
Deliberately weighted towards what happens after the order button, because that is where shops quietly lose money.
Catalogue & product data
Attributes, variants, images and descriptions that are consistent enough to filter, search and syndicate. Bad product data caps conversion long before the design does.
Checkout & payments
Payment methods matched to the market, sensible fraud rules and a checkout that does not invent new steps. Every field you add costs you orders.
Fulfilment & carriers
Pick, pack, carrier mix and a delivery promise the warehouse can actually keep. A promise you miss is more expensive than a slower promise you keep.
Returns & consumer law
EU distance selling gives consumers a withdrawal right, and pretending otherwise creates liabilities. We build the returns flow to match the law and to be cheap to run.
05 — The boundary
What we do not do
Four things we are regularly asked for and decline.
No traffic guarantees
Nobody can guarantee ranking or volume. Anyone who does is selling you the guarantee, not the traffic.
No platform kickbacks
No reseller agreements, no commissions. The platform recommendation carries only its reasoning.
No launch-and-leave
We do not hand over a shop on launch day. That is the day the real problems begin.
02 — Approach
How a shop gets built
Launch late, operate well. The opposite order is how most shops end up with a beautiful storefront and an unhappy warehouse.
Phase 01
Range & margin
What is actually being sold, at what margin after shipping and returns. Plenty of ranges do not survive this step, which is cheaper to learn now.
Phase 02
Operations first
Fulfilment, carriers, payments and returns designed before the storefront. The shop is built to fit the operation, not the reverse.
Phase 03
Build & launch
Catalogue, checkout and content. Launch on a narrow range so problems surface small.
Phase 04
Operate & improve
Weekly numbers, returns analysis and the slow removal of whatever is quietly costing money.
In detail
Where online shops actually lose money
Four leaks we look for first. None of them is visible on the homepage, which is why they survive so long.
Leak 01 · Product data
Unfilterable catalogues
If a customer cannot filter to the thing they want, they leave. Inconsistent attributes are the single most common cause and the least glamorous to fix.
AttributesVariantsSearch
Leak 02 · Delivery promise
Promises the warehouse cannot keep
A missed date costs a support ticket, a discount and often the customer. The fix is usually a more honest promise, not a faster carrier.
Lead timeCut-offCarrier mix
Leak 03 · Returns
Returns treated as an exception
They are not an exception; they are a permanent line item. Shops that design the returns flow last pay for it every month afterwards.
FlowRestockingRefund speed
Leak 04 · Payment mix
The wrong methods for the market
The right payment methods differ sharply by country. Offering the wrong set quietly removes a slice of demand that never appears in any report.
Local methodsFraud rulesChargebacks
04 — FAQ
Clearly answered
Do you build shops or run them?
Both, and we prefer to do both. A shop handed over at launch is handed over exactly at the point where the real problems start.
Which platform do you use?
Whichever fits the range and the volume. We have no reseller agreement with any platform, so there is nothing pushing the recommendation in a particular direction.
Can you take over an existing shop?
Yes, and that is often the more useful engagement. We start with a returns and margin analysis, which usually explains more than the traffic report does.
Do you do the marketing too?
Only where it touches the shop itself — product data, category structure, checkout. Campaign buying is a different discipline and we will say so rather than improvise it.
What about consumer law?
EU distance selling gives consumers a statutory withdrawal right and specific information duties. We build to those rules. We are not lawyers, and for a contested case you want one.
Which markets do you serve?
Registered in Cyprus, operating across the EU, in English and German.
Let’s talk
A shop that sells but does not earn?
Send us the returns rate and the margin after shipping. Those two numbers usually locate the problem faster than a traffic report ever will.